VEGA by the Arts Club Dubai – [2021]
Branding and Identity for 5th floor night club
Concept using ambigrams: a visual pun or calligraphic design having two or more interpretations as written words, usually viewed by shifting one’s perspective in any degree.
As depicted in the Arts Club logo, Leonardo Da VInci was a purveyor of the Arts and Science who intensely researched and studied sacred geometry as shown in the VItruvian Man – the Star of Da Vinci.
