FACES
2018
Concept for "FACES"
Chalhoub Group collaboration with Paris based agency Malherbe
Flagship [450 m2] location at Mall of the Emirates
Concept to be rolled across 90+ stores [50-100 m2 various plates] across the GCC [with Class A, B, and C packages]
A beauty haven offering fragrance, makeup, skincare, cutting edge treatments, accessories, devices, supplements, interactive testing ie. magic mirrors, immersive digital fragrance and gift finders, e-commerce, and click & collect service points, service discovery and customization bars, social hubs, and beauty rooms. A consumer-centric beauty concept bringing the physical and oninle store together for a phygital experience.
Chalhoub Group collaboration with Paris based agency Malherbe
Flagship [450 m2] location at Mall of the Emirates
Concept to be rolled across 90+ stores [50-100 m2 various plates] across the GCC [with Class A, B, and C packages]
A beauty haven offering fragrance, makeup, skincare, cutting edge treatments, accessories, devices, supplements, interactive testing ie. magic mirrors, immersive digital fragrance and gift finders, e-commerce, and click & collect service points, service discovery and customization bars, social hubs, and beauty rooms. A consumer-centric beauty concept bringing the physical and oninle store together for a phygital experience.